Coleman Company to Supply 82-Quart Cooler to Each Badwater Entrant

We are pleased to announce that the Coleman Company, Inc., whose Ultimate® Xtreme® Cooler can keep ice up to six days in extreme heat, is now The Official Cooler supplier of the 2007 Kiehl's Badwater Ultramarathon. As such, Coleman is supplying each of the 90 race participants with an 82 quart Ultimate Xtreme Wheeled Cooler.

This will really help level the playing field for all those athletes who fly in from afar for the race, rather than driving to the race will all kinds of equipment as the "locals" do. Now EVERY Badwater racer will be able to rely upon the Ultimate® Xtreme® Cooler during the race to store the cold water and perishable food supplies that are so vital to the racers and their support teams. Then they can take their Coleman cooler home and use it for a few more decades!

Coleman considers Badwater "the Mount Everest of heat," a fitting locale to demonstrate its most insulated, highest performing cooler. When the Ultimate Xtreme Cooler performs in 120-degree-plus temperatures in Death Valley, the company believes consumers will have no doubt it will perform for them at campsites, beaches, tailgate parties, sporting events, and any other gatherings where the company's coolers are used.

The Coleman Company, Inc., "The Greatest Name in Camping Gear," is an international leader in the innovation and marketing of outdoor products, including its legendary lanterns, as well as stoves, tents, sleeping bags, backpacks, coolers, furniture and grills. Its products are sold and used all over the world. Coleman embraces its leadership role as an advocate for the outdoors, contributing to outdoor causes and inspiring people to get outside. Founded in 1900 and based in Wichita, Kansas, Coleman is a wholly owned subsidiary of Jarden Corporation, and can be found online at www.coleman.com.