We invite you to join us for 40/40 NOW, a a very special, first of its kind, 40-Day Life Adventure that you can do anywhere on planet earth! Register now!
40/40 NOW is a 40-day program which can serve many purposes:
– Cross-Training for Sport, and for Life
– Celebrate the Summer Solstice as your Best Self
– For Ultra Athletes: Sharpen your Body and Mind for the Summer Racing Season
– an Adventure in Life!
40/40 NOW is open to anyone and everyone! (While we are the people behind the world-wide series of BADWATER® Ultramarathons, this opportunity is for anybody looking to head into summer as their very best self. Register now!)
Duration: 40 Days, from Wednesday, May 13 through Sunday, June 21.
(The 2026 summer solstice is on Sunday, June 21, 2026 at 1:24 AM.)
Why 40 Days?
30 Days Creates a Habit, but a 40 Day Effort is a transformative Spiritual Odyssey.
What Is the 40/40 Path? How does it work? What’s involved?
The core of this challenge is completing 40 minutes of intentional movement activities in the AM, and 40 minutes in the PM.
– One must be strength and/or flexibility oriented. Think weightlifting, yoga, stretch class, dance class, or martial arts. (This can be done at a gym or fitness studio, but also on your own at home, following DVDs or YouTube classes.)
– The other 40-minute activity will be cardio-oriented. Think running, walking, hiking, bicycling, skating, or swimming. (For participants who already run or bike well over 40 minutes per day, we recommend pursuing a different sport for this 40-minute cardio activity.)
Additionally, each participant will check-In daily in the private Strava Club: Given that participants will be all over the world, each morning (Pacific Time) we will post a “Daily Check-In!” reminder in the Strava Club: Every participant will comment to tell us what they did – and perhaps learned – that day after their PM activity.
Accountability makes it real! Teamwork makes the dream work!
40/40 participants will also pursue ten different four-day personal challenges, and take “brain breaks” every Sunday:
– 10 Personal Challenges: One will be announced every Four Days.
– Screen-Free Sundays: No digital noise for 8 hours: You pick the timeframe, as long as it’s during waking hours. (If work or childcare means you need your phone close, keep the ringer on for notifications, or have a family member or friend be in charge of your phone. Or if you must be on your phone, just don’t scroll any social media.)
– Also every Sunday: Pause and Celebrate! This is the opposite of a To Do List, this is a Done List: Write it and celebrate all you’ve achieved today, or in the past four days, or in the past week!
Every day each participant will receive an email which contains:
• An inspiring quote
• A simple but powerful nutrition tip and/or recipe
• A link to an inspiring online or social media talk
• Also, every four days, the email will announce the next of the ten 4-Day Challenges
The 40/40 participants will receive a printed interactive guidebook written by Chris Kostman and Erika Small which contains:
• “The Power and Meaning of 40”
• “The Power and Meaning of the Summer Solstice”
• “40 Books that could Change Your Life” Recommended Reading List
• Hints at the Ten Four-Day Challenges (actual Challenge details will come by email, so there’s no “planning ahead” – part of the challenge is the surprise!)
• 40-Day Calendar to track your progress: May 13-June 21, 2026
HOW WILL 40/40 NOW PARTICIPANTS INTERACT?
For camaraderie and to share insights and inspirations, a special, private Strava Club will bring everyone together on an ongoing, daily basis.
WHAT HAPPENS ON DAY 1?
• You will study the 40 / 40 NOW Guidebook
• You will write a Challenge Note to yourself about what you hope to gain from this, how you feel your life is now (where are you happy or unhappy, how you want to become a better version of yourself.) You will put this is an envelope and set it aside for 40 days.
• You will begin! – Your 40-minute AM and 40-minute PM activities, and the first of the four-day personal challenges.
WHAT HAPPENS ON DAY 40?
THE END IS JUST THE BEGINNING: COMING TOGETHER ON THE SUMMER SOLSTICE
With the arrival of the Summer Solstice, we will celebrate and “seal” this experience in several ways:
• First, you will read your Day 1 Challenge Note to yourself. Whether you share about this in the Strava Club is entirely up to you; there is no pressure to “over share”!
• We will send out a few simple Rituals to Celebrate the Summer Solstice; choose one or more!
• You will post your final AM and PM activities to the Strava Club and log them in your printed 40/40 NOW Guidebook.
• Zoom Call: We will all come together for a 40-minute video chat via Zoom; this will take place at 900am, Pacific Time. (There will be participants all over the world, but this time works best for those in the Western Hemisphere and Europe; apologies to the rest of the planet!)
MEMENTOS
Finally, some special 40/40 NOW mementos will be mailed to each participant after 40/40 NOW concludes:
• 40/40 NOW Keychain (Very high quality, meant to last!)
• 40/40 NOW T-shirt
• 40/40 NOW Decal
• Delivered in a custom 40/40 NOW Box